This week we highlight our member, Ronny Guzman. Ronny is currently the social media coordinator and branding specialist for the American Marketing Association at the University of Utah. For him, attempting to rebrand and jump start the AMA has been challenging but also a fun experience. He’s learned a range of things from branding, advertising, to collaboration. Ronny has also met some really amazing people through these experiences, learning so much from them, which he says he is truly grateful for. His side project has been compiling all of the work he has done, finding patterns within, and using this as a basis for his approach to marketing, and advertising, essentially establishing his style. Additionally, Ronny plans on applying this to the agency he plans on running in the future. In his spare time, Ronny hikes and spends time in the outdoors. Being with family, he says, is always a good time too.